However, the one I saw the other day just made me shake my head and go, "HUH?!"
For those who might never have seen the product, Life Alert--or generic equivalent products--is a necklace type emergency alarm that a person will wear. There is a button on this device which can be pressed in the case of a medical emergency. Pressing said button will summon help and this allows an elderly person to continue being self-sufficient, and live alone, for a longer time than normal. I very much see the benefit to these devices, but I really wish they would advertise them in a better manner. Most of the ads for these things are testimonials--and I think they scrape the bottom of the barrel for the people they get for the commercials. The commercial I saw the other day was person after person telling how "Life Alert saved my life!" Basically, they all said the same thing: "I was having a heart attack, fell down, felt dizzy, etc, and I pressed the button for help." Then they went on and said how they would never be without Life Alert. This was all cut-and-dried until one woman came on. And this is what she had to say:
"I will give up bread, beer, wine, and soda, but I WON'T give up my Life Alert!"
I almost wet myself from laughing! Unbelievable.
***Now, an added bonus: "I've fallen and I can't get up!" has become a much ridiculed and spoofed phrase for many years. Of course, the interwebs have helped this along. Here are some of my favorite uses of the phrase--enjoy.